This year's tea market on the rise after the peak, down to bottom this year, the tea market supply and demand will return to the relatively flat stage, the supply situation will not arise, thousands of tea enterprises will face the most brutal reshuffle situation, 50% more speculative enterprises, short-term behavior of enterprises will be eliminated, many manufacturers weaker economic strength, network sluggish, inverted intermediate goods speculators, quality problems enterprises will disappear in this turmoil, the whole people are Pu'er the result is that today's major reshuffle storm's arrival. The reshuffle is a very good thing, the reshuffle will usher in a new era of tea. This new era, the health drinks tea function, collecting function, investment functions, and so will the value of collateral real slowly manifested. In the large-scale reshuffle of storms, a short pause was inevitable. After a brief rest, will remain strong in Yunnan tea to make giant strides toward a bright future ahead. Pu'er tea market in the short-term quiet phase, Yunnan tea enterprises will be faced with a branding of difficult times, the future is a brand tea era, no perfect product, no widespread reputation, no loud visibility, and be unable to tea the complicated to gain a firm foothold in the market. In Yunnan tea industry, the vast number of people, has not really trust a batch of big brands, but there are some relatively long history of the old brand, these old enterprises era of the old brand is a historical accumulation of results they were counterfeit, by恶炒, was vilified by拉高depression, causing the entire big tea market fluctuations. Only the Yunnan tea brand team has not really been a strong force head. In today's market environment, the need to straighten out first-tier, second-tier and third-tier golden opportunity has come, Portland茶坊chain, Fung A high aroma, dragon tea, six Chashan, Long-Run Pu'er, Wa Hill, the old comrades Pu'er and House-tea industry, Pastoral & Poor's text, Meng of tea, Wang Xia tea, Yunnan tea Group, and other forces have begun a large number of emerging glow with the brand prototype of the modern enterprise, the new tea brand forces are formed, they The big reshuffle of the environment is also full of opportunities and challenges. Storms have the opportunity, when we will celebrate the opportunities, often on the eve of the reshuffle, outstanding Yunnan tea enterprises, we are facing an unprecedented, tree ring brand building opportunities, we seriously ponder reflecting back to the mentality of Hui impetuous knife斩去, good quality tea every pie, do a good job at every stage of brand promotion, with thousands of years of history, the tea is irresistible charm shine with great vigor. We believe that the return of tea drinks when the nature of health when people are in the name of consumer and business Pu'er tea; not to manipulate profits, but to let tea really popular, then Yunnan tea market introduction of the new forces will promote further development of a the position.
At present, tea drinking habits quite common in Taiwan, tea drinking population increasing, many people believe it can improve high blood lipid or lose weight, so also it when slimming tea来喝. Food Technology Research Institute of Taiwan University Professor Lucy Sun Hwang studied tea in the human body to play a mechanism to prevent arteriosclerosis. Lucy Sun Hwang as Taiwan's Executive Yuan, the Department of Health Technology Development Group, officials from the special effects of tea on her nearly 10, having a drink tea every day. She said that the tea is a kind of culture, tea is an art, often useful sound tea on the body. Lucy Sun Hwang said Pu'er tea is different from green tea, such as tea or black tea, green tea is a will after microorganisms (yeast) fermented in the "post-fermented teas." After long-term studies show that tea is to prevent bad cholesterol in a low-density lipoprotein cholesterol (LI) L) oxidation, delaying the deep cholesterol synthesis in vivo, as well as help from the in vivo efficacy of LDL, and other, long-term consumption, can play a good preventive effect. A tea extract water as a pilot materials, 10 grams of tea with 100 cc of water brewing a half hours, frozen, made of powder, and then every 100 grams of feed, adding 1.5 g of tea powder, continuing to If daily impose 80 mg / ml of tea extracts, cells in the test tube than in the cell did not drink tea, delaying 70 percent of the deep-cholesterol synthesis in vivo. Since atherosclerosis may cause myocardial infarction or stroke, the biggest killer is caused by the oxidation of cholesterol, and according to animal experiments, if the tea extracts of feeding rats, can help prevent the oxidation of cholesterol in most people seven times, which meant that the tea indeed can play to prevent cholesterol oxidation effectiveness. Lucy Sun Hwang stressed that the shortfall for the study of human experiments, the concentration is higher than the use of general day-to-day drinking five times the drink in humans in the end how much dose, there is no conclusion. However, the tea is not drugs, a dose limitation on the number of tea is only a preventive concept, as long as the regular and prolonged develop drinking habits, not just a momentary interest, the effect will be there. High tea imports in France and Japan, there is no lack of relevant studies. In 1978, Paris Saint Anthony Medical Director Carobbi clinical teaching doctors in Mongolia, Xinjiang discovered during an inspection tour of the area, mainly nomadic meals to meat food, collect blood by testing their blood contained cholesterol, triglyceride, anti - category Poly compounds are lower than that of the standard. Thus the nomads often drinking Puer Tuocha conducted and the results proved that more than 40% of the tests have varying degrees of slimming effect, the people of 40-50 years of age is particularly notable, its lipid-lowering compounds role in the human body Paris贝纳尔• Professor Jia could care given 20 blood fat patients excessive drinking三碗Yunnan Tuocha day. A month later, the patients found in the blood fat reduced 13 percent, of alcohol in the blood is reduced, and drink tea the same number of other blood lipids of patients had no change. University of Paris Ormond赛nutritional physiology laboratory director Professor Lu Dong, also used to conduct experiments on two groups of rats, a group fed with ordinary food, a group of cholesterol-rich food with feeding, have also joined the two groups in Yunnan Tuocha juice. Nine weeks after the blood test, the first results lO% reduced fat group, the second group fat by 30%. He thus infer, in Yunnan Tuocha one or more of the unknown material, dissolved in the water can promote metabolism, balance and the Most Effective inhibit cholesterol. To嗜drink green tea-based Japan, but also generally Pu'er tea "Royal Tea," "Aerobics tea", "Yishou Tea," "slimming tea" and other brand sales. Japanese scholars柳泽-yin in his new book reads: "Pu'er tea in aspergillosis, trace fat decomposition containing the enzyme lipase, which has an effective role in fat decomposition." Japan's "Health" magazine also gave "aspergillosis after fermented tea can inhibit weight gain, reducing blood cholesterol and triglyceride ... "and other special reports. People today黄健亮, and the Yunnan Agricultural University Professor Shaowanfang,沈柏华and Kunming Medical College informed Professor Liang, Hu and other experts and scholars from the United States and Britain are also on the health Pu'er tea medicinal value of a scientific study.
The author of "On Contemporary drink tea in the position and the general trend - 21 century beverages, tea is the world" article had on mankind since ancient times on the global demand for changes in the food and drink process of exploration into five times, namely: 1, raising the total calories period 2, the introduction of hobbies factors period; 3, attention to nutrition period; 4, hobbies prevalent period; 5, seeking health period. After World War II, the 1950s began to date, is to seek health period, the people in the pursuit of health is under the premise of stress tastes taste times, because tea has a variety of medicinal functions, after all, is tea, not drugs.
Health tea and other beverages is the greatest competitive advantage tea in the prevention of cancer, anti-cancer, anti-viral, enhance immunity, and other aspects of effectiveness significantly, and in weight loss, emollients, beauty's role more visible. Chinese and foreign medical and health institutions have a lot of empirical test, the two companies in recent years, Japanese researchers on the effect of inhibiting fat absorption of Chinese tea: tea, jasmine tea, oolong tea, tea powder mixed comparison test, which shows that China tea, oolong tea, green tea to effectively inhibit the body weight after weight loss rebound, and Pu'er tea inhibited body weight loss after the rebound more visible. Pu'er tea and gastric not伤胃is greatly welcomed by consumers.
In modern times, on tea's health function and mechanism is much better, both the Chinese mainland, Taiwan, as well as France, Japan and other research units and experts to be demonstrated, it is not repeat them here.
(B) taste superiority
The production of tea in Yunnan has exceptional advantages. The superiority of Yunnan tea, the first variety special, it is large-leaved species of tree type, in particular tastes impact of the flooding and more than a high content of phenolic compounds, according to many scientific experiments, and the flooding out of tea, polyphenols content with the tea quality is a positive correlation, Yunnan tea flooding out of the high concentration among the best in the world, as high as 41.46 percent. The second is to retain the most special of the traditional production process - drying Green, using the sun's natural light, not more than 60 degrees Celsius;烘青is 130 degrees around, high temperature speculation kill (fixing) the pot temperature as high as 200 degrees Celsius. In contrast, low-temperature drying Green, and more phenolic compounds such as amino acids and substances preserve flavor integrity. Through natural or artificial decomposition after fermentation in the Health & Poor's bitter taste and a gastrointestinal irritation on human material, tea is a living, the tea tastes unique goods.
Coombe mellow taste to tea, but sweet, some champagne odor, the irritation without liquor is of special Chen Xiang; and Chen Xiang-rich, such as long-lasting Orchid, and the band檀木incense, camphor costas, celery and other scented incense, the joy of beauty to enjoy.
(C) cultural superiority
Tea is the world's Yunnan origin center, Pu'er tea tree species indigenous species in the world.
1753 World plant taxonomists Sweden林奈(Linnaeus) in the world's first, "Flora", will be set at tea scientific name: THE SINEINS THEA, or Latin "SINA" namely Xiamen, Chaoshan voice "Tea" .
But since 1823, the British officer Bolushi (R Bruce) of wild tea tree found in India, brought about a "World Tea origin of the fight" was more than 100 years, some botanists as a species of the Assam World Tea original species.
The world's top-class camellia plants taxonomists the Guangzhou Zhongshan University Professor Zhang Hongda depth on this research field visits, strict proof of a rational and empirical, concluded that India Assam tea tree species since the original southwestern Yunnan the Assam tea species to species, as a World Tea original species. This judgment confirms the contemporary tea sage WU Juenong represented by Professor tea experts at home and abroad, "China is the world Tea origin" told promote tea culture in the future to enhance tea industry has a major role.
Tea production and distribution system as well as the humanities and social culture, which existed for thousands of years of thick and the tea, the tea culture and colorful one, there are many better.
(D) fashion edge
Pu'er tea is to seize the people "back to nature, advocating green" diet fashion psychology, tea is "potable antique," "not specify durability, but also by collectors and dedicated tea quality goods", more primer people attention.
Chen Yue of the Pu'er tea incense, the more the higher the value of Chen, is conditional, relatively speaking, the tea "the Chen Yue Xiang" absoluteness is not right. Pu'er tea into storage in the dry, ventilation,避光, breathable, temperature suitable, no odor environment, leave these conditions and talk tea "Chen Yue-Vietnam", not preserve and increase the period, they can drink the "antiques" , is unrealistic. A tea Chen Xiang (Yun) is the matrix of Yunnan leaves the strains of tea polyphenols, caffeine, Theanine, lipopolysaccharide, especially Table Gallic epicatechin gallate (EGCG L-) rich content to more diterpenoid, Chen Xiang-soluble sugar, and other major component material foundation, but the longer the more time-Chen (Yun) significantly reduced the total, while increasing component. I collections in 18, 28 natural fermentation after taste mellow Pu'er tea cakes, and Gan, but the former (18) more mellow, the latter (28) and more willing. Storage made bad after a few years, more than 10 years after the stem can be found no quality issues, there may be brewing after "Using a bamboo basket to nothing but water."
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