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雪峰 赵

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我喜欢中国的茶叶文化和中医文化!现在正在学习"中国手疗"!希望有这方面的专长的海内外人士多多和我交流.
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雪峰的共享空间

January 07

云南发售全球首款普洱茶信托理财产品

在普洱茶市场低迷之时,一种普洱茶理财产品借道金融机构进入了投资者的视野。昨天,云南龙润茶业集团、中国建设银行(3.87,-0.10,-2.52%,)云南省分行、国投信托有限公司联手在云南本地金融市场推出一款龙润普洱茶立方壹号财产受益权信托理财产品,该产品投资理念为“龙润普洱茶认藏消费+投资理财产品”。

  据建设银行云南省分行机构业务部副总经理李瑞冬介绍,此次推出的普洱茶受益权信托理财产品将主要面向建行的机构客户和高端个人客户发行。云南龙润茶业集团与国投信托有限公司合作设立信托计划,投资人可通过购买该信托计划对应的财产受益权获得相应投资收益。本次龙润普洱茶立方壹号财产受益权信托理财产品发行规模为3000 万元,认购单位是“份”,每份50万元,认购者必须一次认购2份。投资者认购这款理财产品后将成为普洱茶投资人,可选择直接消费普洱茶,或持有该信托理财产品至到期,收回投资收益。

  该产品投资期限为18 个月,最后收益为10.5豫,大大高于同期市场上银行存款利率、国债、银行人民币理财产品等的收益率。在普洱茶的炒作热度已经退去的今天,这样的收益增长保证能否提振整个行业的信心,业务人士对此看法不一。

December 13

团购

大家有想买礼物吗?我现在在搞"买普洱,送温暖"活动啊!买普洱,送温暖!凡是购买“浙仓”普洱礼品一盒即送名牌冬装外套(羽绒衣、韩派棉外套)一件。
December 11

普洱茶的价值体现

一、 历史价值:普洱茶如字画一样进入收藏之列,清朝以前的普洱茶,现在已变成国家级文物。

  二、 经济价值:近年来收藏普洱茶风日盛,在云南、广东、福建、港、台地区尤其盛行。品质好的普洱茶每斤能以百分之十五以上的增厂率升值。上世纪80年代生产且保存好的普洱茶现在的价值在1000元以上。2004年广州拍卖会上鲁迅先生遗留下来的3克普洱茶以1.2万元人民币成交(折合人民币400万元/千克)。2005年马帮进京,一筒茶品拍卖了160万的天价。在北京,一片陈期在80年以上六两宋聘号老茶叫价100万。

  三、 礼品价值:普洱茶已成为时下最受欢迎的礼品,送礼不如送茶,已成为一句流行话。
 
December 07

Meet the new forces Pu'er tea

This year's tea market on the rise after the peak, down to bottom this year, the tea market supply and demand will return to the relatively flat stage, the supply situation will not arise, thousands of tea enterprises will face the most brutal reshuffle situation, 50% more speculative enterprises, short-term behavior of enterprises will be eliminated, many manufacturers weaker economic strength, network sluggish, inverted intermediate goods speculators, quality problems enterprises will disappear in this turmoil, the whole people are Pu'er the result is that today's major reshuffle storm's arrival. The reshuffle is a very good thing, the reshuffle will usher in a new era of tea. This new era, the health drinks tea function, collecting function, investment functions, and so will the value of collateral real slowly manifested.
     In the large-scale reshuffle of storms, a short pause was inevitable. After a brief rest, will remain strong in Yunnan tea to make giant strides toward a bright future ahead.
     Pu'er tea market in the short-term quiet phase, Yunnan tea enterprises will be faced with a branding of difficult times, the future is a brand tea era, no perfect product, no widespread reputation, no loud visibility, and be unable to tea the complicated to gain a firm foothold in the market.
     In Yunnan tea industry, the vast number of people, has not really trust a batch of big brands, but there are some relatively long history of the old brand, these old enterprises era of the old brand is a historical accumulation of results they were counterfeit, by恶炒, was vilified by拉高depression, causing the entire big tea market fluctuations.
     Only the Yunnan tea brand team has not really been a strong force head. In today's market environment, the need to straighten out first-tier, second-tier and third-tier golden opportunity has come, Portland茶坊chain, Fung A high aroma, dragon tea, six Chashan, Long-Run Pu'er, Wa Hill, the old comrades Pu'er and House-tea industry, Pastoral & Poor's text, Meng of tea, Wang Xia tea, Yunnan tea Group, and other forces have begun a large number of emerging glow with the brand prototype of the modern enterprise, the new tea brand forces are formed, they The big reshuffle of the environment is also full of opportunities and challenges.
     Storms have the opportunity, when we will celebrate the opportunities, often on the eve of the reshuffle, outstanding Yunnan tea enterprises, we are facing an unprecedented, tree ring brand building opportunities, we seriously ponder reflecting back to the mentality of Hui impetuous knife斩去, good quality tea every pie, do a good job at every stage of brand promotion, with thousands of years of history, the tea is irresistible charm shine with great vigor.
We believe that the return of tea drinks when the nature of health when people are in the name of consumer and business Pu'er tea; not to manipulate profits, but to let tea really popular, then Yunnan tea market introduction of the new forces will promote further development of a the position.
阿拉伯文到英语朝鲜语到英语德语到法语德语到英语俄语到英语法语到德语法语到英语荷兰语到英语葡萄牙语到英语日语到英语西班牙语到英语希腊语到英语意大利语到英语英语到阿拉伯文英语到朝鲜语英语到德语英语到俄语英语到法语英语到荷兰语英语到葡萄牙语英语到日语英语到西班牙语英语到希腊语英语到意大利语英语到中文(繁体)英语到中文(简体)中文到英语中文(繁体到简体)中文(简体到繁体)

迎接普洱茶新势力

今年的普洱茶市场在攀升高峰之后,回落到低谷;今年内的普洱茶市场将回到供求相对平缓的阶段,供不应求的局面将不再出现,几千家普洱茶企业将面临最残酷的洗牌局面,50%以上的投机性企业、短期行为的企业将被淘汰,许多经济实力较弱厂家、网络不畅公司、中间倒货的投机商、质量有问题的企业将在这次风暴中消失,全民皆普洱的结果,就是今天的大洗牌风浪的到来。大洗牌是件大好事,大洗牌将迎来普洱茶的新时代。这个新时代里,普洱茶的健康饮品功能、收藏功能、投资功能等附带的价值才会真正慢慢地体现出来。
    在这次大洗牌的风浪中,短暂的停顿是不可避免的。短暂的休整之后,云南普洱茶依然会坚挺地朝着光明的前程大踏步的前进。
    在普洱茶市场短暂的沉静阶段,云南普洱茶企业,将面临着一个品牌打造的艰难时期,将来是一个品牌普洱茶的时代,没有过硬的产品、没有广泛的美誉度、没有响亮的知名度,就无法在普洱茶纷繁复杂的市场中站稳脚跟。
    在云南普洱茶的行业中,对于广大老百姓来说,还没有真正信得过的一批大品牌,只有一些历史较为悠久的老品牌,这些老企业老品牌只是一个时代的历史积累成果;他们的被仿冒、被恶炒、被诋毁、被拉高压低,造成了整个茶叶市场的大波动。
    只能说明云南的普洱茶品牌团队还没有真正形成目己强大的力量。在今天的大市场环境下,第一梯队需要整顿,第二梯队、第三梯队的大好时机已经到来,兰茶坊连锁、凤临高香、龙生茶叶、六大茶山、龙润普洱、佤山 、老同志普洱、众森茶业、田园普文、勐子普洱茶、王霞普洱茶、云南普洱茶集团等大批新兴力量已经开始焕发出现代企业的品牌雏形,新的普洱茶品牌势力正在形成,他们在这次大环境的洗牌之中也同样是充满了机会与挑战。
    有风浪就有机会,机会来临的时候,往往是大洗牌的前夜,优秀的云南普洱茶企业,现在正面临着一个前所未有的、鹤立鸡群的品牌树造机会,大家静下心来认真思考,把浮躁的心态挥刀斩去,做好每一饼优质的普洱茶,做好每一个阶段的品牌推广工作,让具有千百年历史、具有无法抗拒的普洱茶魅力,焕发出出勃勃生机。
我们相信,当普洱茶回归饮品的本质,当人们是以健康的名义消费和经营普洱茶;不是以操纵牟取暴利,而是让普洱茶真的普及的时候,那么云南普洱茶新势力就将市场引入一个枝繁叶茂的境地了。
 
 
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